Exhibitor Training Center

Contact us if have any further questions!
Contact Us

Do’s and Don’t for Exhibitors

Do: Engage attendees: Tell them how adorable their dog is, stand in front of your booth, actively approaching people.
Don’t: Sit behind your table all day, waiting for attendees to approach you for information.

Do: Use your phone for sale transactions ONLY if you have Square or any other paying softwares.
Don’t: Use your phone to browse the internet or play games. This will deter attendees from engaging with you.

Do: Try to bring someone to help you run your booth. Running a booth isn’t a one man job; when you have to step away from the restroom break or to eat lunch, your organization misses potential clients. Also, no one is there to watch your inventory/belongings/animals.
Don’t: Run your booth alone.

Do: Take advantage of on-site concession and break areas! People naturally don’t want to disturb exhibitors when they’re eating.
Don’t: Eat at your booth. By eating at your booth, you’re basically shutting it down for your lunch break.

Do: Inform show management of any issues you’ve noticed or experienced throughout the day. We are there for the well being of our Exhibitors and Attendees!
Don’t: Keep show-related problems to yourself. We can’t address an issue if we don’t know about it!

Do: Have attention-grabbing decorations, enthusiasm and smiles! Just like with any other marketing, the keys is to get the attendee’s attention.
Don’t: Have a boring, unfriendly, or uninviting booth space.

Do: Bring a nice, Professional printed banner to replace your ID tag. It is a great marketing tool for your brand identity. If you do not have a banner or sign please give us a call about one of our promotional packages. You get to keep the sign and banner after the event!
Don’t: Use the ID sign as a banner.

Do: Market to Pet Expo attendees year round! The Pet Expo is a 365-day marketing campaign with the potential to make your investment back right away. We’re happy to help with other ideas and activities to capture this active and engaged audience all year long.
Don’t: Assume the pet expo weekend is the limit of exposure you can make of the event.

Recommended Products

We've put together of group of top rated products to help you exhibit with ease.
SHOP NOW

Selling Products Creatively

Please note: The following suggestions are a collection of real life examples that past exhibitors have found successful. We hope this information helps! If you would like to share methods that you have used at one of our shows please email us type in the subject line “Selling Products Creatively”.

1. Make your booth/retail space inviting by setting it up so that attendees can walk into the booth area as if they are walking into a small shop to see all of your fantastic displays.

2. Display your products in a visually appealing manor. For example, display collars, harnesses, and leashes on a plush dog or cat; your booth should be a mini-version of your retail store or business.

3. Offer a show day discount. You can do this with inserts, handouts, and ads in the program – call today about our ad packages.

4. Demonstrate your products on-site, if possible.

5. Demonstrate your product on a pet, only if the pet is comfortable (if applicable). We urge you to only demonstrate items/ products on a KNOWN pet, not a member of the general public’s.

6. Donate products to rescue at the beginning of the day and ask if the pets can use the item during the event. For Example, give kitten or dog toys to the rescue pets on-site. Not only are you setting up a small tax-deduction, but it’s one more opportunity for attendees to be impressed by your wares.

7. Have a local community leader, mascot, costumed character, or celebrity at your booth to endorse your product and attract more attention.

8. Have plenty of product at the event to sell. Don’t Run Out! Be prepared to take orders if you do run out.

9. Have plenty of different types of information about your organization to distribute–including brochures, flyers, catalogs, postcards, etc. Looking to be in more than one place with our information? Call and ask about our insert, handout, and ad packages.

10. Give out a business card or other slick marketing materials with each sale to keep the client coming back.

11. Use visual aids! Play an eye-catching video at your booth or have a large moving display.

12. Decorate your booth to attract more attention–outrageous and bright is great! Remember, this event is a HUGE pet party!

Building Your Mailing List & Prospects

Please note: The following suggestions are a collection of real life examples that past exhibitors have found successful. Exhibitors have asked for donations using the ideas below to increase donations desire. We hope this information helps! If you would like to share methods that you have used at one of our shows please email us type in the subject line “Collecting Prospects”.

1. Create a raffle for items, such as:
• A luxury Gift Basket
• A Gift card to a popular retailer (Try not to give a gift card to your business)
• A Gift card to local eatery
• An attractive collection of pet products for various pets, including cats and birds.
• A Gift card for pet services such as a grooming, boarding, training, etc.

2. Put a large and very visible gift basket on display with a professional sign that says “Register to win. Winner will be selected at 5:30pm.”

3. Always offer to e-mail any attendee purchase receipts and then take advantage of the opportunity and ask them if they could be added to your mailing list.

4. Take time to network with other exhibitors, rescues and sponsors. Synergy works!

5. Host more than one raffle throughout the day to win free products or services.

6. Display a clipboard or tablet with a sign-up form to receive more information or learn about specials, sales, etc. throughout the year.

7. Offer attendees 10% off their first purchase, or some other discounts or coupons, if they sign up for your mailing list–both e-mail and physical mail.

8. After the event, offer those who provide you with contact information incentive to ‘refer a friend.’ For 5 referred friends, the attendee receives a coupon, discount, free item with purchase, etc.

9. If you feel like you have a good list but you would like to have a larger list, purchase the Amazing Pet Expos attendee list from the same show or a different show. We also have attendee lists from the previous years.

Rescue & Non-profit Tips

Please note: The following suggestions are a collection of real life examples that past rescues have found successful. Rescues and non-profits have asked for donations using the ideas below to increase donations desire. We hope this information helps! If you would like to share methods that you have used at one of our shows please email us type in the subject line “Rescue and Non-Profit Tips”.

1. Take advantage of not only the space in your booth, but also the FREE space in the mega-adoption area, the area set aside for adoptable pets and meet-and-greets.

2. Have a donation jar at both your booth.

3. Create a game that attendees can play for a donation with small prizes to be won.

4. Give kids or pets temporary tattoos/stenciled airbrush design/face painting for small donation.

5. Come up with a theme and decorate both your booth space and the space in the mega-adoption area. It’s a pet party atmosphere, so make it exciting!

6. (Depending on local legality) Host a raffle with a grand prize for donations. Offer the option to purchase multiple tickets, for example: $5 for 5 Tickets and $10.00 for 15 Tickets.

7. Arrange a volunteer photographer to take playful photos of people with their pets for suggested donations.

8. Place a donation jar on each cage asking for donations to support each of the individual animals and itemize what that donation would cover, i.e. $20 buys a warm fleece blanket for Fido.

9. Display a photo of an animal in need and their individual story next to the donation jar.

10. Break an animal out of a kennel jail; also known as ‘kennel release’ or ‘bail out a pound puppy’. This is where a dog or cat is kept in a cage or kennel area or once that animal raises their goal amount ($100 for example) he/she is then released to give thankful hugs and kisses to the donors.

11. Create a ‘matching’ game. Match the name cards to the correct animals’ cages. Winner gets a small prize. Also, the attendees will get a chance to spend more time looking for their potential new family member!

12. Promote a ‘guessing’ contest. Guess the number of animal toys, biscuits, pellets, etc. for a suggested donation with a prize for a winner.

13. Sponsor an animal’s vaccination(s), spay or neuter.

14. Set up and oversee a silent auction for donated items/services as a means of fundraising to your captive audience.

15. Display a kissing booth. Pet Smooches in exchange for a donation plus an added revenue opportunity if you have a photographer who can capture the moment and provide pictures for a premium.

THANK YOU TO OUR MAJOR SPONSORS